I make production-ready the apps you build with AI.

For founders and domain experts shipping with Cursor, Claude Code, Lovable, Bolt — and feeling something will break in production.

01 / The reality

You vibe-code your app. It moves fast. But…

Apps built with AI hit an invisible wall between 50 and 500 users. Six fragilities show up almost every time:

!01

DIY security

API keys in plaintext, homemade auth, secrets in the codebase. One known vulnerability and everything is exposed.

02

Architecture that won't hold

It works in the demo. At 100 users latency explodes, bugs cascade, and nothing is traceable anymore.

03

API costs spiraling

No cache, no rate limit, no token monitoring. The OpenAI bill doubles every month.

§04

GDPR never reviewed

Personal data flowing freely, implicit consent, sub-processors outside the EU. One audit and it's over.

05

Sluggish performance

Heavy code, cascading queries, blocking loads. The app crawls where it should shine.

06

Poorly modeled data

Schema patched together prompt by prompt, impossible to evolve cleanly. Every new feature becomes a nightmare.

02 / The answer

This is exactly where I come in.

« I start from what you've already built, I solidify it, and you keep building on top — but on foundations that hold. You focus on what you do best, I take care of what needs senior expertise. »

Step 01

Audit

Full read of the code, schema, and infrastructure. Mapping of risks across security, performance, GDPR, costs.

Step 02

Solidify

We fix what's critical, harden authentication, structure the architecture, wire up monitoring. Without breaking your flow.

Step 03

Ship

Production deployment with you, monitoring connected, documentation ready. You leave self-sufficient with clean foundations.

03 / Working together

Three families of services.

Service A · One-off

Production-Ready
Diagnostic

Full audit of your AI app

An honest overview of what holds, what breaks, and what needs to happen before you really go to production.

  • Audit: code, architecture, security, GDPR, API costs
  • Written report 15-25 pages + 1h debrief
  • Delivered in 2 to 3 days
Book a diagnostic
Service C · Training

Coaching
& Workshops

Sessions and training

To level up on your own, with your team, or in a cohort — from a quick assist to a structured program.

  • 1:1 Coaching · 2-3h
  • Workshop « Building clean with AI »
  • Team training
  • Cohort program · 8 weeks
See formats
04 / Standard

The Abecedia methodological standard.

Three pillars I apply on every engagement. Non-negotiable, because they make the difference between a prototype that runs and an app you can entrust to real users.

01

Automated monitoring tools

Continuous scan for vulnerabilities and exposed secrets, error monitoring in production, automated security checks, protected branches. Wired in from day one, included in the quote.

SnykGitGuardianSentryDependabot
02

Independent security review before prod

1 to 2 weeks before going live, I have your code audited by an independent senior backend engineer (8-15 years of experience). Full audit — authentication, permissions, secrets management, data validation, architecture, GDPR. Written report 5-10 pages, billed pass-through transparently. Included for your peace of mind and compliance.

Senior backend 8-15 yrsPass-through transparentIndependent peer
03

Pair coding on complex points

Optional. When an architecture decision or a complex technical point justifies it, we bring in a senior backend engineer over video (2-3h). Used case by case, never systematically.

CursorClaude CodeLive debug
05 / Who it's for

Four profiles I work with.

Solo or duo non-tech founders

You have an MVP running on Lovable, Bolt, v0, Cursor or Claude Code. Now it needs to be reliable, fast, defensible.

Post-MVP · pre-Series A

Domain experts going digital

Consultants, coaches, SMBs. You know your craft better than anyone, and you're finally building the tool you always wished you had.

Consultants · coaches · SMBs

Small product teams

Scale-ups that need senior tech eyes without hiring a CTO. To unblock, arbitrate, secure.

Scale-ups · pre-Series B

Designers & PMs who build

You build your own internal tools with AI. I help you cross the gap between "it works" and "we can rely on it".

Internal tools · production usage
Pierre Haegeli
06 / About

Pierre Haegeli, 26 years in web development.

« I've spent my career coding, shipping, debugging in production. Today I help AI builders do the same — but in half the time. »

Senior Production Engineer + Embedded Fractional CTO. Co-founder of Docunify (B2B SaaS, 5 developers managed, FEDIL Innovation Start-up Award 2018, sold). 20 years specialized in senior frontend — React, Next.js, TypeScript.

Daily on Cursor, Claude Code, Lovable and Bolt — I use the same tools you do, but with 26 years of production behind me. Rare posture: hands-on senior engineer and approachable, pedagogical coach. Based in Belgium, international market FR / EN.

ex-DocunifyFEDIL Award 2018European InstitutionsArcelorMittalPOST Group
07 / Questions

The questions people ask me.

01What is an AI Builder Coach?+
Someone who's been coding long enough to spot the traps AI tools don't avoid on their own — DIY auth, poorly modeled data, performance collapsing, GDPR ignored. Operationally, the word "coach" is misleading: on 50 to 70% of engagements (Standard and Intensive modes), I'm primarily a Senior Production Engineer who codes the foundations destined for production, while you keep building on top.
02How does a Sparring work?+
We pick an intensity together — Light (80% coach / 20% hands-on), Standard (50/50), or Intensive (30% coach / 70% hands-on). We get on Slack, schedule regular video calls, and pair-code on hard points. You stay in control of your product, I code the foundations in parallel. Minimum 3-month engagement, renewable, 30-day notice.
03How is pricing calculated?+
Rates are individualized based on the project, its scope, and the chosen intensity. We talk about it openly on the first call: you explain your context, I give you an honest estimate and a transparent framework before any commitment. No opaque package, no surprise.
04Why not just hire a senior dev directly?+
At your stage, a senior is expensive, takes 3-6 months to recruit, and is a risk if your product isn't stable yet. With me, you've got someone within days, on 3-month renewable terms, no payroll, and you can adjust intensity over time. The goal is precisely to make you self-sufficient — not to keep you dependent. The day you can afford an in-house CTO, I hand off cleanly.
05Is my data secure?+
NDA from the first call if needed. Read-only access to code and infrastructure, never to production data unless explicitly requested. And we discuss GDPR early — it's rarely the hardest part, but almost always neglected. For each engagement, an independent security review by an external senior backend engineer is done before going to production (Abecedia methodological standard).
06Do you work internationally?+
Yes. Based in Belgium, I work in French and English, across European and North American time zones (Belgium, Luxembourg, France, UK, USA, Canada). 100% remote — video calls, written, code review, pair coding, everything remote.
07How does the first call go?+
30 minutes over video. You tell me about your project, what's blocking you, what worries you. I tell you frankly what I see, what's urgent, what can wait. No commitment, and even if we don't end up working together you leave with clear directions.
Let's go

You're building something.

Sensing the « what if it scales? » wall coming — let's talk. 30 minutes, no commitment, and you leave with a clear direction.

08 / Contact

Drop me a few lines.

I reply within 24 hours. We schedule 30 minutes over video, no commitment, and you leave with a first diagnostic.